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“System maps” is an umbrella term for different visualizations of systems: stakeholder maps, value network maps, and ecosystem maps. All of these can be created from various perspectives. A system can be mapped from a customer’s perspective, including competitors within their consideration set as well as external players that might not have a direct relationship with the organization. Alternatively, a system map can focus on the business itself and visualize external stakeholders involved in support processes: as an alternative or addition, it could illustrate various departments and business units.

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