SIDE PROJECTS: A MINIMUM VIABLE THEORY

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I teach entrepreneurship so naturally I talk about Minimum Viable Products, Prototyping, and even Pretotyping (the pre-prototype). All these things essentially point to creating tangible early mock-ups and versions of your idea to test; sometimes just the simple act of embodying it, drawing it, writing it, saying it out loud provides immediate insights that were not apparent beforehand. They also allow you to show the idea to other people and let them interact with it too. The principle is to put your early assumptions to the test, gain feedback, pivot the idea and push on further and quicker – fast failure.

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